No Strings Attached

Today’s tennis stars spend more time doing media than ever, leaving less time to do what they actually came to do. Train.

So we gave them a solution. Puppets that could take care of the bits they didn’t want to do, before deciding they could probably replace the real stars altogether.

They took over ATP social, appeared on real news shows to do interviews in their place and even made it onto the global ATP app. Much to the surprise of fans in South America, a continent away.