Training on Tour
We wanted to give modern tennis the flair of 90s sports, showcasing the players’ inhuman abilities while letting their personalities shine through. So we created Training on Tour, a series of short, guerrilla style social films capturing the world’s best players doing the unexpected.
We knew that how we pulled off each moment was just as important as the moment itself. Practical effects became part of the content, with the making of some moments going even more viral than the finished edits.
The result was 57 million views, 1.8 million engagements and ATP’s biggest organic post ever.
Putting my body on the line.
How thick does a plane of plastic need to be to stop a serve from the best tennis player on a planet?
Have a look…
What you can achieve with a dream and a drill.
“Why is there a hawk here?”.
