Kia x AO
When a director tells you he'll find tennis-playing twins on a small Spanish island. Sometimes you've just got to believe them.
For KIA's partnership with the 2026 Australian Open, we brought 'Movement That Inspires' to life through a hero film narrated by ambassador Rafa Nadal. Told from the POV of a future tennis star, the film celebrates the idea that movement isn't about following a set path, but about creating your own and finding your own style along the way.
We then extended the story into social, bringing Nadal together with one of the sport's rising stars, Alex Eala, to continue the conversation around the next generation of tennis.