The Unstoppable Fan

For the England Men’s team, we wanted to celebrate the fans who make rugby what it is. So we set out to find the ultimate England fan and brought them together with their heroes at an activation at the O2.

We filled the experience with quizzes, games and opportunities for fans to meet and interact with their favourite players, creating a day built for participation and packed with moments made for social.

The result was a high-energy fan experience that gave the team plenty of content to take online, while putting the fans at the heart of the campaign.