The Wearable Report

For the Red Roses, we wanted to turn a report on the growth of the women’s game into something people would actually want to talk about. Rather than simply publishing the stats, we worked with captain Ellie Kildunne to turn the numbers into a unique fashion collection, with each piece inspired by a leading statistic from the game.

We then brought the collection to life with a premium fashion photographer, creating a visual story that gave the data a new audience and gave the players and media something worth talking about.